3 takeaways from elevate 2022

Orbit Float - Elevate 2022

The Orbit Float team are back at HQ after a packed schedule exhibiting at Elevate – the UK’s largest trade show dedicated to physical activity, fitness and sports therapy.

Taking place across June 15th-16th at the ExCel Centre in London, Elevate connects professionals from gyms, private physical therapy practices, elite and grass-root sports clubs, universities, and leisure centres with leading suppliers and innovators across physical activity, fitness, wellness and sports therapy solutions. 

With over 250 exhibitors and 200 speakers including Tim Hollingsworth, CEO of Sport England, Iffy Onoura, Head of race and equality at the Premier League and Dr Mike Loosemore MBE, Sport and Exercise Medicine at English Institue of Sport to name just a few, Elevate delivered a packed two days.

If you couldn’t make the 5th edition of Elevate this year or just wanted a re-cap I have gathered my top 3 takeaways.

 

1. Gyms and fitness prioritise wellbeing

Accelerated and pushed further into the mainstream as a result of COVID, the awareness and prioritisation of mental health and wellness is becoming a focus for gyms and more traditional fitness establishments.

To attract new members and entice previous members back after COVID increased exercising from home, gym operators are investing in wellbeing and recovery offerings.

“We are looking to change the focus of our gym to an overall wellbeing approach, a float tank would be a perfect choice”

Float therapy is a way to help people to relax from the stresses that we all face every day, whilst also appealing to active gym goers by aiding recovery.

It offers gym operators an opportunity to create a scalable, profitable revenue stream that taps into the health and wellness market which is growing rapidly every year.

2. Gamification of fitness 

Characteristics from the gaming industry are merging with fitness and wellness. 

From platforms like Zwift where users can connect their exercise bike (or connect a road bike to a trainer) to a wave of immersive VR workout programmes. The gamification of fitness equipment and tech is gaining in popularity, driven by a younger generation and the desire for more interactive experiences. 

Over the coming years, it will be interesting to see how major tech companies including Metaverse (Facebook) and Alphabet (Google) enter the space. 

3. Wearables and tracking 

A trend that arguably started in the early 2010s (the first FitBit launched in 2009), the wearables and tracking market has been developing and gaining pace over the last decade.  

In addition to their connected ecosystem of apps and software, wearable and tracking technologies were a hot topic at Elevate 2022. 

From smart/ connected gym equipment, heart rate monitors, and sleep trackers to blood pressure, and respiratory monitoring devices – the commercial and personal fitness market has a strong appetite for data. 

According to Statista, the number of connected wearable devices is forecast to reach more than one billion in 2022.

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