Float therapy has enjoyed a surge of popularity in recent years, boosted in no small part by enthusiastic reviews across social media and a growing body of scientific evidence pointing towards its numerous health benefits. In a wellbeing market eager for holistic, novel, and effective treatments, float tanks are proving to be an exciting, eye-catching option for clients and businesses.
The increasingly sought-after therapy involves users lying horizontally in a carefully controlled water bath, made effortlessly buoyant by the use of Epsom salts. Stimuli such as sights, sounds, and other physical sensations are then minimised, allowing for a deep, rejuvenating, and often profound relaxation experience.
As well as calming and revitalising customers, float therapy can be healthy for business too. Floatation tanks offer reliable, low maintenance, and easily supervised spaces for clients to experience and talk about, whether they’re introduced into an existing spa set-up or installed as part of a dedicated float therapy venue.
A Brief History of Float Therapy
Although a relatively new and refreshing arrival on the international health scene, the float therapy that clients are enjoying today has its roots in scientific research going back more than 50 years. Dr Jay Shurley and Dr John Lilly, at the National Institute of Mental Health, first started to investigate how reducing external stimuli could benefit clients with the aid of vertical floatation tanks and helmets in the 1950s.
A decade or so later, horizontal tanks started to be developed, offering a more relaxing experience while removing the need for breathing apparatus. It was not, however, until our most recent decade that float therapy has started to enjoy a more widespread, mainstream appeal, one which is continuing to flourish and expand.
How Float Therapy Benefits Users
Floating is a deeply gratifying, unique, and special experience. Though the health and wellness benefits of floatation tanks extend far beyond enjoyment.
There is a growing body of scientific evidence suggesting that float therapy comes with a whole host of benefits for the user, many of which can be experienced as early as the first session. This evidence, as well as glowing reviews from users, is helping to drive an expanding public interest in float therapy as a medication-free method of relieving a range of physical and mental health symptoms.
Some of the most commonly studied benefits include deep and often profound relaxation, a noticeable reduction in stress, improved sleep, and increased mental clarity. Several trials conducted within the last decade point towards float therapy offering positive relief from symptoms relating to anxiety, depression, phobias, and unhealthy personal habits.
As we increasingly come to understand the links between mental and physical health, it is no surprise that we are starting to see evidence of float therapy benefiting users in injury recovery and in the treatment of chronic discomfort. Migraines, arthritis, muscle soreness, restricted range of motion, and generalised pain all appear to be conditions that can gain relief from float therapy. Sports teams and elite athletes are also looking to float tanks to assist with injury rehabilitation and prevention.
How Float Therapy Can Benefit Businesses
Float therapy is proving to be an attractive offer for a broad range of customers, including regular spa users, gym clients, athletes, health, and wellbeing enthusiasts, and those curious to try out a new and increasingly talked about personal experience.
For an established gym, spa, or hotel, the introduction of float therapy can be an exciting new addition to a menu of services, retaining the interest of existing customers and drawing the attention of new users eager to try something special. Float therapy can also work seamlessly as an offer alongside other treatments, working well in conjunction with massage therapy, spa and beauty services, or exercise classes.
The treatment also has an appeal stretching beyond traditional spa or health club clients. Enthusiastic reports of users experiencing profound depths of calm, boosted creativity, and expanded mindfulness have attracted the interest of spiritual practitioners, yoga enthusiasts, artists, and other potential customers interested in holistic wellbeing or meditative practices. For some of these new clients, float therapy could prove to be a ‘gateway’ service into other treatments offered by your business.
After the initial investment, float tanks can offer a safe, easily supervised, and affordably maintainable space to generate reliable and predictable income. Current float therapy providers typically charge anywhere between £40 and £60 an hour, with a 12-hour spa being capable of offering 8 or 9 customer sessions a day.
Even at half capacity, just one float tank could provide your business with anywhere between £160 and £240 additional revenue a day from the first day of operation. It is therefore not uncommon for floatation tanks to offer a healthy return on investment within their first operational year, even when maintenance, utility, and staffing costs are factored in.
Considering Float Therapy For Your Business?
With float therapy gaining ever greater attention across social media, YouTube, health publications, and scientific literature, now is the time to catch the wave while it’s rising. Its wealth of potential benefits gives it a broad appeal that includes but also transcends traditional customer bases, and it looks set to become an increasingly established, well-researched, and hugely popular treatment in the years to come.
If you want to explore more ways of incorporating float tanks into your business model, or are thinking of exploring floatation therapy as a future investment, why not take a look at the Orbit Brochure? Along with detailed information on industry-leading floatation tanks, it also contains guidance around installation and maintenance, profitability, and design considerations for rooms and spaces containing the floatation tanks.
And once you start getting clients through the door, you can practically leave the rest to the float tank experience! As we’ve seen year upon year, float therapy is proving more than capable of selling itself.